BRITAIN’S REAL TOP 10 EXPOSED IN BUDGET WEEK
WHAT REAL PEOPLE SPEND THEIR MONEY ON


Britain’s real best-selling cars are revealed today for the first time. An Autocar magazine investigation designed to coincide with this week’s Budget has lifted the lid on secret industry documents that show what private buyers really spend their money on – and it’s a very different story from the picture car manufacturers paint.

Ford says its Focus hatchback has been the number one car for 45 of the past 46 months – but it is dislodged in the real top 10 by its smaller sibling, the Ford Fiesta (see full table ).

The official top 10 includes fleet sales – cars bought in bulk as company cars. A staggering 56% of new cars sold in Britain are company vehicles – bought not for quality, desirability or handling, but because of discounts, future values and running costs.

Strip away these business sales and you’re left with the real top 10. Every car at the top of the retail chart is a supermini or city car, except the Ford Focus and Volkswagen Golf. The premium BMW Mini makes eighth slot. It’s proof that superminis are the most popular private purchase as consumers downsize to smaller cars, which are invariably cheaper to run, insure and repair.

Steve Sutcliffe, Autocar editor, said: “Our research shows that the Chancellor shouldn’t be hammering Britain’s motorists. They are already the most heavily taxed motorists in Europe and are switching to smaller, more efficient cars. The UK’s enthusiasm for cars has not been dulled by extortionate taxes, rising insurance costs and road charges as the government had wished. The car remains the number one choice for transport in the UK.”

A Society of Manufacturers and Traders spokesman said: “Current predictions are for 450,000 sales this March alone – the fleet element of that is worth £3 billion to UK. Fleet sales are hugely important to the car industry and the wider economy”.

Autocar’s research uncovered the cars that private buyers shun – with some surprising results. The Vauxhall Vectra, for instance, is bought predominantly by fleets with 84% of sales going to the corporate sector. That’s the highest fleet penetration of any model and private buyers bought fewer than 8000 in 2003. The full results of Autocar’s research are below:

MANUFACTURERS TOP 10 AUTOCAR RETAIL TOP 10
1st FORD FOCUS 129,054 1st FORD FIESTA 56,790
2nd VAUXHALL CORSA 108,387 2nd RENAULT CLIO 55,768
3rd FORD FIESTA 95,887 3rd PEUGEOT 206 47,822
4th VAUXHALL ASTRA 90,241 4th VAUXHALL CORSA 42,522
5th RENAULT CLIO 83,972 5th FORD FOCUS 39,562
6th PEUGEOT 206 73,185 6th VOLKSWAGEN GOLF 37,390
7th VOLKSWAGEN GOLF 67,222 7th FORD KA 35,590
8th FORD MONDEO 60,046 8th MINI 35,037
9th FORD KA 52,826 9th NISSAN MICRA 33,308
10th NISSAN MICRA 52,634 10th VOLKSWAGEN POLO 32,594

CARS WITH HIGHEST % OF FLEET SALES IN 2003

1ST VAUXHALL VECTRA 84%
2ND PEUGEOT 406 81%
3RD RENAULT ESPACE 80%
4TH VAUXHALL OMEGA 79%
5TH VAUXHALL SIGNUM 78%
6TH FORD MONDEO 78%
7TH RENAULT KANGOO 75%
8TH VAUXHALL ASTRA 73%
9TH VAUXHALL ZAFIRA 72%
10TH RENAULT LAGUNA 70%
11TH FORD FOCUS 69%
11TH NISSAN ALMERA 69%
13TH VOLVO S60 68%
14TH VOLKSWAGEN PASSAT 67%
15TH FORD FOCUS C-MAX 66%

Fleet sales are monitored by the Society of Motor Manufacturers and Traders, which counts any car registered to a business with 25 cars or more as a fleet sale. Sales to any company with fewer than 25 cars are counted as business sales.